Marketing Research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.
Analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. At Von Green we provide our clients with variety of Analysis such as: SWOT analysis, PEST analysis, Value Chain analysis, Five Forces analysis and Gap analysis.
With the number of resources we have at hand, the vital act of research and analysis is done with ease and efficiency. Our regional teams are set up to utilize that knowledge on behalf of our clients to help enrich and strengthen their strategy and objectives by fully understanding everything about their market, products and competition.